Get to Know the Concept of Social Selling and Learn How to Sell Through Social Networks

[moni905]

Digitization and globalization have changed the way we do business and, in this context, social selling is of fundamental importance in b2b business . Most of our customers have already taken this step and use social networks to communicate with brands, companies and their suppliers. Does your sales team use them to sell more on the internet? In this post, we will talk about what social selling is and how to design a strategy on the two social networks that best fit it: linkedin and twitter. What is the concept of social selling? Social selling is a sales model based on the use of social media and aims to: branding; interact with potential customers; build credibility and trust.

Obviously with these three pillars, we aim to convert and close sales. Is social selling 100% digital? With this sales model, we are not talking about denying the relationship between people. All of us who sell occasionally know that selling occurs when there is an emotional bond between seller and buyer. The problem is that, these days, few customers Whatsapp phone number list accept a business visit, answer their calls, or respond to their emails. Therefore, with a social selling strategy, what you are looking for is contacting the target customer and then closing the sale with a personal visit or a video conference. And where do you believe your customer is most receptive? On the social networks! Especially on linkedin, as all users are there to create and seize business opportunities.



Therefore, this is where we will look for our client and where we will start to create this relationship of trust that will lead us to an interview that is practically closing. How to create a social selling strategy on linkedin? If you want to take advantage of your time and the resources that linkedin offers to sell more and faster, i recommend that you follow these steps: optimize your profile you need to keep one thing in mind: your linkedin profile is your business card. Would you visit a client in casual clothes? Would you sit and talk to him with sunglasses on? No? Well then, don't use these images to be known.